Geito One Off

Recently I had the opportunity to work in close quarters with an up and coming Irish designer brand. Led by Gwen McNulty, her idea was to try and capture the original wearings underneath the traditional Japanese kimonos, this influenced everything from the cut, to the fabric, to the trimmings adorned onto them. Having just graduated from IADT with an Honors in New Media Studies, I have a good understanding of the Social Media landscape, and thus was given the role of Head of Marketing and Content Production. In this role I coordinated timely and appropriate posts. I took, edited and formatted the photos that were used in the social media campaign. In total we ran the campaign for two months, in that two months, we sold 95% of the inventory that was created for the campaign, will garnering over 1000 likes on social media, with a interactive 200 followers with our instagram account @geito_one_off.

I created 33 unique posts for the social media campaign, from graphic design work to inform about our opening, to the actual photos used in our campaigns. It was an incredibly humbling experience seeing the work that gets put into starting a business, and garnering support for a unknown brand was an interesting challenge. I delved into SEO, making sure the hashtags and metadata matched popular search terms at the time of posting, as well as posting at the time where our followers seemed to be the most active, to garner more attention.

Tulle wrap skirt available at Havana Boutique

November’s showcase at Havana Boutique

Geito once off Gold Organza dress has arrived at Havana Boutique, for our showcase starting tomorrow. Looking forward to seeing you all again!

We are excited to re-meet you! Launching towards the end of the year, we are hard at work perfecting everything that we can. Every garment is made with the upmost care, attention to detail and love. We believe if we want our products to be worn, we have to love everything about them and believe us, we do!

It’s been a minute, with huge enthusiasm and love comes a second Geito collection. Sourcing our one of a kind fabrics takes time, but with the majority of them acquired, we are now in full design mode. We look forward to meeting you again!

Wishing our customers a beautiful and exciting 2022! We have been quiet as of recent but that's only because we have been so hard at work! Here's one of our commissioned bags from a few moons ago! An indigo handbag, clad with water pearls, don't worry, they'll be more to come in the future, get excited for "Geito II", we will be in touch x The blanket is the Suzusan and can be found @havanaboutique

We are exhausted after the last two months! Thank you so much for all of your collective interests and building this brand through interactions, likes and saying hi to us @havanaboutique We have an incredibly small run of our Geito Bags that have just dropped in @havanaboutique! Come down and snap one up before they are gone and we hibernate for the winter!

We are in complete disbelief at how quickly our hand bags were out the door. At Geito, we strive to find beautiful fabrics, love and morph them into something we are proud to call ours, and, against our ethos we are going to be doing another small run of the Geito Handbags. Currently in production as we speak, there will be two red bags, two black bags, and one indigo bag, all uniquely finished with a unique embroidery/embellishment. Message us or drop into @havanaboutique so you're not disappointed!

We are running low on stock, which is a fantastic thing for us to be able to say! We only have 3/4 items left, shown in the photos! Geito Wrap with beautiful detailing. Geito Yellow Cape, beside our Geito Orange Dress A beautiful fusion between @thelandskein and us, using their signature jackets also available @havanaboutique, if you want a signature piece that isn't just for this season but for life, then get down here to avoid disappointment !

One of our favorite looks from this week, From left to right; Geito Orange Dress @geito_one_off The Riley Coat @thelandskein Geito Black Dress @geito_one_off Beautiful Rosantica Necklace @rosantica_official We love mixing styles, brands and everything in between to create that signature look that youll fall endlessly in love with. We are @havanaboutique with a myriad of other titans in the Irish design industry. We are delighted to be alongside designers such as @colinburke_ @castanea_official and @thelandskein, with beautiful accents from @fermoylepottery, @connemara_carpets and @appassionatalovesflowers

Thank you so much to everyone who has come down to visit us @havanaboutique, here we have our lovely CEO Gwen McNulty, talking about her new collection to a customer. We are @havanaboutique for the next two weeks, stock is extremely limited, so get down early to avoid disappointment! Even come in for a chat and a browse, with beautiful pieces from @fermoylepottery, breathtaking rugs from @connemara_carpets, beautiful arrangments from @appassionatalovesflowers, as well as beautiful pieces from @colinburke_ @thelandskein and @castanea_official !

Thank you all, sincerely, from the bottom of our hearts for making today one of the best days of our lives! Seeing our clothes on display has been a lifelong dream of ours, and now that it finally happened we invite you to take a step into our shoes (literally) and come down to @havanaboutique where we are displaying all of our pieces. In collaboration with several other Irish brands such as @colinburke_ @sarahmurphyireland @fermoylepottery @appassionatalovesflowers and many more! Thank you to @jehane92 for the lovely doughnuts, they made our day!

Pop in today or anytime over the next two weeks @havanaboutique to see our pieces that are available to be bought. Because of the limited quantity of the materials we work with, many pieces are one off originals. Get down here early to avoid any disappointment!

Tomorrows the day! We could not be more excited to finally get to unveil the full collection, only in Havana Boutique, we will be there for the next two weeks selling our garments, so please drop in at any point over the next two weeks, we would love to see you!

Tagged and ready for Thursday. This capsule collection is the result of over 3 years of preparing, designing, prototyping and sourcing has led us to this Thursday, the fourth of November. Please visit us at @havanaboutique and share some smiles with us.

We can't wait to dance away the next few weeks with you. We are launching in @havanaboutique starting on Thursday, the fourth of November. Make sure to pop in and see us!

You heard correctly! We are so excited to showcase our designs in @havanaboutique this Thursday, alongside other amazing Irish designers and creatives. The pop up is running for two weeks and we couldn't be more excited about it. Please pop in anytime over the next two weeks to chat to us and try on some of our designs, we know you'll love them!

Fun and comfort, thats what we here at Geito chase, whatever the season, whatever the weather, we crave it and try and imbue those qualities into our fabrics. Worn today: Geito Black Tull Dress Geito Black Velvet Jacket

We are almost here, introducing the Geito Velvet handbags, simplistic yet beautiful, with a dash of elegance in the form of a unique design/accessory with every bag. Bear with us, it'll be worth it. #geito_one_off #irishdesign #comingsoon

Geito pieces can be dressed up or dressed down, and that's what we love about them, the versatility ensures these pieces aren't just for the season. We also pride ourselves on not contributing to fast fashion, our pieces are preloved fabrics that would otherwise be unused, turned into something that we want to last you a lifetime. Worn today: Geito Sky Dress @geito_one_off Gucci Socks @gucci Golden Goose Shoes @goldengoose @havanaboutique #geito_one_off #slowfashion #irishfashion #gucci